About HERO®

Millions of retail associates in stores worldwide are disconnected from ecommerce. Our team is on a mission to change that. We’re only four years into our journey, but already millions of shoppers on websites like Levi's, Nike, Chloe, Diane von Furstenburg, Harvey Nichols and Longchamp can use HERO® to connect live with an associate in their nearest store - perfect for when they need real-time advice from someone in the know.

For retail associates, our app represents a whole new way to do their jobs, giving them access to millions of online shoppers, not just customers who pass by the store. This omnichannel approach is evolving billions of sq ft of analogue retail space into hyper-connected smart stores of the future; in cities including New York, London, Paris, Los Angeles, Tokyo and Hong Kong.


We’re an energetic team that moves fast. From our offices in New York and London, we’re bringing together a world class collective of problem solvers passionate about blending technology, fashion and retail. HERO® was founded in 2015 by the team that previously launched Europe’s largest app commerce company and is privately funded.

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